I worked with a local marketing agency as a Clinical Art Director on a campaign for the largest healthcare company in the United States. My work involved consulting on storyboarding and scripting, and also on set consulting and direction. I ensured clinical accuracy in costuming, props and handling of supplies. Since this campaign’s main audience was other healthcare workers, it was vitally important that we got everything right. The images shown here are a small sampling of the final work produced, which also included video, mobile and branding.