Nielsen and Twitter: New Ratings Based on “Social TV”

Dec 18, 2012 No Comments by

Ohhh, two of my very favorite things: Television (home of 30 Rock and Tina Fey, Saturday Night Live (and Tina Fey), and the Animaniacs) and Twitter (home of Justin Bieber, Lady Gaga, and every 12 to 18 year old’s duck-face Instagram photos) are starting to play nice. It’s not as if they haven’t been playing [...]

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The Best Comedians on Twitter

Nov 19, 2012 No Comments by

I follow over 200 comedians on Twitter (conveniently corralled into my “Comedians” list, which occupies the 3rd most important column in my Hootsuite dashboard, right after “bacon” and “kittens”*). I follow them because a) they’re funny (duh) b) I was fascinated to see how some have built their fan base through Twitter and c) They [...]

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Content Marketing, MTV, Music, and the Death of the Music Video

Nov 13, 2012 No Comments by

Oh, how I wish this video WAS actually sanctioned by MTV…because it’s not as if it’s wrong about MTV, music, and the death of the music video. It actually DOESN’T make sense for MTV to still play music videos, at least, not in the same way they did before with MTV hits, MTV unplugged (good [...]

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Social Media and Tyra Banks

Nov 07, 2012 No Comments by

Yep, I somehow managed to marry two of my favorite things…and with the added bonus of gifs! So many wonderfully ridiculous gifs! Check out my post Social Media and Content Marketing lessons from Tyra Banks on the TKGenius blog! photo

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Now This is Creative Social: Bodyform Responds to Facebook Page Rant

Oct 16, 2012 No Comments by

You get a weird post on your Facebook page, it gets more likes than your actual fan base, and essentially goes viral without any help from you. What do you do? You: a) Ignore it. It was silly and not that “relevant” to our brand or latest promotion. b) Give it a Like, but not [...]

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Social Media for Professional Speakers #NSAOhio

Mar 16, 2012 2 Comments

Tomorrow is the big day! I’m excited to be giving a presentation to a group of professional speakers about how to best use Social Media in their speaking efforts. The presentation is half of an eight hour seminar, so this slide deck is a doozy! We’ll be covering everything from: Blogging Basics LinkedIn Twitter (featuring [...]

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What’s the Deal with Campus Memes on Facebook?

Feb 23, 2012 2 Comments

Well! I was actually asked this very question for OSU’s student paper The Lantern recently. You can read the full article here. And here is a bit of our original interview: 1. What do you define a meme as? A meme is basically information that gets passed around, usually by replication or imitation, from person [...]

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Pinterest for Business

Feb 22, 2012 No Comments

I found this GREAT Slideshare presentation on Pinterest (via this guy), and thought I’d share here. I’m definitely interested in Pinterest (one of my friends calls it “porn for women”), but still am figuring it out for myself and how it might work for a client. This deck is pretty comprehensive and gives great ideas [...]

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The Karcher Group Acquires Social Business Strategies, Expands Into Columbus

Feb 15, 2012 3 Comments

…and PS, I get to come along for the ride. If you want the down and dirty details of how this all panned out, click over to Nate’s blog. In the meantime, here’s a little bit about what’s shakin’ in old Sarah J. Storer land. And when I say “old” I’m just using a turn [...]

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#SocialFresh Day 1 Recap

Feb 06, 2012 No Comments

Getting off a plane late Sunday evening into the warm and wet Florida air was kinda awesome. As an Ohio girl who has suffered through a winter or two, getting off the plane into this weather was an invitation to basically run around nude for the next four days. But, of course, as a very [...]

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Blogging 101 Presentation for OSU PRSSA

Jan 27, 2012 No Comments

The other night I gave a presentation to the Ohio State University PRSSA group. I always love speaking to students in this group because they are eager to learn and see beyond the constraints that business owners have to–by necessity–abide by. I approach blogging in a little more “touchy-feely” way (though don’t worry, I’ll be [...]

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You’ve Been Told

Jan 04, 2012 1 Comment

So…how can we be different? How can we use the tools to mean something more?

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Louis C.K. on Why He Hates Twitter

Nov 07, 2011 5 Comments

Either an intentionally hilarious rant on Social Media and Twitter, or an unintentional commentary on how mobile/social has narrowed our ability to enjoy experiences holistically. Either way, worth a watch. Photo source

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What I Want (For the ‘Net, For You, For Me)

Sep 01, 2011 7 Comments

I am tired of the Internet.

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The Power of Social Giving

Aug 30, 2011 No Comments

People often ask me, “How did you grow a community at The Naked Redhead? How can I do what you’ve done online?” And I have one very simple answer : I gave. Now listen, this isn’t about to be some post about how charitable I am, or how I gave all my clothes to Golden [...]

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“Where the Work is Going” By Chris Brogan: A Response

Aug 26, 2011 No Comments

My friend and I were talking recently about the future of Social Media, digital marketing, and the like. We even mentioned how we’ve been keeping our eye on some of the big boys like Chris Brogan and Seth Godin*, just to see the direction their posts and actions are taking in the digital sphere. And [...]

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What the Donut Can Teach You About Social Media and Business

Aug 25, 2011 No Comments

This article is a reprint from a post I wrote for the ever awesome Redhead Writing. I hope you enjoy! __ “Bring a donut for yourself, and you’re a hog.  Bring a donut for the whole office and you’re a hero.” –SJS Have you ever noticed the difference between the donut eaten furtively in the [...]

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Five Stupidly Easy Things You’re Not Doing with Your Blog (and How to Fix Them, Right Now)

Aug 24, 2011 1 Comment

I feel as though I am a “blog connoisseur”.  I love blogs, I love to read them, comment on them, meet the people who write them. But in my blog consuming quest, I’ve noticed a few things that some bloggers don’t do that that could help them be better. And these things are soooooo stupidly [...]

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The Dawn of the “New Professional”: How Social Media is Blasting through the Notion of the Suit and Tie

Aug 23, 2011 1 Comment

We all know that Social Media is making the world smaller. Ten years ago, we would never have had rapid fire, real-time conversations with people in the next city over, let alone in other countries and continents. (Well, maybe you were a fan of AOL chat back in the day and met people that way, [...]

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How to Use Twitter to Win Friends and Influence People (re-post from Nate Riggs’ blog)

Aug 22, 2011 No Comments

I originally wrote this post for the original Social Business Strategies guy, Nate Riggs, but thought I’d re-post here. I hope you enjoy! I have a confession to make: I am a former Twitter skeptic. I mean, I’d signed up in the beginning just like everyone else. But USING it? No. I didn’t get it. [...]

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Welcome!

Aug 09, 2010 1 Comment

Welcome to Sarah J. Storer.com, my “professional” (barf)* website. I’m tempted to say, “These are not the Droids you’re looking for,” but I’m afraid you’ll think I’m too nerdy. Because originally, I had written a super boring “Summary of Qualifications” here, but then I realized, “No one wants to read this because you sound like [...]

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