The Internet makes me tired.
Not in a bad way, necessarily.
More like how a mom will say about Little Timmy, who is currently throwing himself into a wall while screaming and crying, “Oh, he’s just over-tired after an exciting day!”
And truly, Little Timmy had an exciting day.
He woke up earlier than normal and was allowed to eat his favorite sugar cereal.
Then he got to go to the park, where he met up with about 7 million of his closest friends.
And then the zoo.
And at the zoo, he got to have as much cotton candy as he wanted.
And then lunch, where he had his favorite meal of mac and cheese.
And then in the afternoon, he was allowed to purchase a new toy.
And then he had some ice-cream.
And just before dinner, he got to go on a roller coaster ride.
…which is why we find him–after having the time of his life–throwing his tiny person into a wall and wailing uncontrollably.
I am Little Timmy.
We all are Little Timmy.
As I begin this new phase in my life, where I am excited to teach people what I’ve learned (and am still learning, every day) about digital marketing strategy, building online presence, content whatnot and you know, this little thing called “Social Media,” I feel very strongly about a few things…
- I don’t want to be Another Social Media Blog.
- I don’t want to vomit out the same rote information you could get anywhere else if you just Googled.
- I am not even sure I want to toe the line and slap 5 steps and a plan on someone, just because I can…and just because it’s the way “it’s always been done.”
I guess when it comes down to it, I just want to be someone who “gets it” and who works with others who “get it”
…that it’s not about the medium, it’s about the people you reach with the medium.
That means, to me, that creativity should be re-embraced as a means, not an end…
…that new ideas should be considered over old ideas (even if the risk for failure is greater)
…that when you find those “Eureka!” moments, people like me should not only encourage your brilliance, but also help you steer that ship to port (preferably without using too many cliches ).
Because the cure for being Little Timmy–who has everything he wants at his finger-tips, and yet still has a melt-down at the end of the day–is learning to trust.
- Trusting the business and brand you’ve built (YOU created it…and it’s awesome)
- Trusting your gut that you’re taking the right steps (YOU know your brand better than anyone else)
- Trusting the few people out there who “get it” and want to help you “get it” too (WE know how to get you to “get it”)
Easier said than done, of course. But it’s what I want. For the ‘Net, for You and for me.
And now, if you’ll excuse me, Little Timmy needs a nap.